The technology of nail art printing has evolved considerably since it first came out. Printing is a better resolution now than ever before, top nail art printer suppliers install the machines, train salon staff how to use them and offer local technical support. Until recently cheap models from the East were still only compatible with Windows XP (if you can believe it) but the best and latest models are now compatible with Windows 10.
1. A nail salon is a business first
It’s all fine and well to be all precious about the artistry of nail art, but even great art usually doesn’t pay the bills, ask van Gogh. The digital sphere offers no design limitations and a base print can easily be used in tandem with 3D work sans the steady hand required to painstakingly paint the base design.
2. Time & cost saving
Good, detailed nail art can often take hours to complete. A highly detailed print can be done in less than 10 seconds per nail at a material cost of around 90c per nail. Now consider that nail art goes on average around R 150.00 to R 250.00 per set, the profitability is obvious to even the least finance-savvy entrepreneur. In addition, the salon is still free to use their preferred products for base coat and top coat over the printed design, there’s no reason to change those, but there is a huge saving because a lot of product is often wasted in the techniques for creating hand-painted nail art.
3. Easier to give clients what they want
One of the most annoying moments in any nail artist’s life is when a client shows them a picture on their cell phone and asks them to replicate it. With an in-house digital nail art printer, simply make the appointment a day or two in advance, upload the picture to your laptop and crop and prepare it in the right format and just like that, you’re giving your client EXACTLY what they wanted. Even if what they wanted was a photo of their cat… or boyfriend… or prize winning flowering daffodil bulbs!
4. Return on Investment
Doing only 15 to 20 sets per week means a top-of-the-range printer should pay for itself within 3 months. That’s a radical return on investment for any piece of business equipment. In most business sectors investors are comfortable with production assets showing ROI within 12 to 18 months. Even if you only do half as many nails, your new nail art printer is still showing exceptional ROI within only 6 months.
5. Increased customer traffic
Being able to complete bespoke nail art in less time adds a huge advantage in that more clients can be satisfied in a shorter time space. Plus the technology is ‘cool and interesting’ and ‘cool and interesting’ always attracts more customers if marketed correctly. You can use a good multifunction nail art printer to print fresh flowers in-house as well as branded promotional gifts for your clients. This means great promotions can be run in-house, attracting more customers at a fraction of the cost of having promotional materials printed by a third party supplier.
Top cutting edge nail salons are more and more starting to see the benefits of keeping up with technology for the sake of profitability and ultimate client satisfaction. The new WAH London salon is a perfect case-in-point. A Nail Art printer simply compliments what your nail salon is offering in every way and increases revenue and reduces costs in the process.
Send us pics of work you’ve done on your nail art printer, we’d love to feature your amazing designs on our website.
Send us pics of work you’ve done on your nail art printer, we’d love to feature your amazing designs on our website.
